Industry News
Only 39% Of Viewers Choose Live TV As Their Default Option – Study
EXCLUSIVE: The concept of channel surfing appears to be going out with the tide. Rather than flipping on live TVto see what’s on, viewers are increasingly defaulting to on-demand sources like SVODservices, according to a new study by HubEntertainment Research. In the...
Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study)
Netflix has established a substantial foothold in the American living room — especially among millennials. The subscription-video service is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as...
Amazon Prime has 100 million-plus Prime memberships — here’s how HBO, Netflix and Tinder compare
After years of waiting for Amazon to release an actual number, we finally learned yesterday that Amazon now has more than 100 million paid Prime members globally. That’s a nice, big, round number, but how does that number compare to those of other subscription...
Hollywood Is Embracing the 50- Plus Crowd, and Marketers Need to Take Note
Reboots target those outside the 18–49 audience Viewers over 50 are seeing more representation in Hollywood these days. Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots. The latest example is...
Streamer Things: Internet-Enabled TV Connected Devices Found in Nearly 60 Percent of U.S. TV Homes
It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand contentand virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can...
Vertical video has never been more popular. This is why.
And yet, since the introduction of the iPhone a decade ago, online videos have forced people to turn their phone 90 degrees to view horizontally. The motion even inspired the name and marketing for Verizon's go90, a video streaming app that launched in October 2015....
Led By Korean Makers Smart TV Market Growing Rapidly
Cho Jin-young According to market research firm IHS Markit on December 26, smart TVs are expected to account for more than 60% of the global TV market this year. The ratio increased from 13% to 35.3% between 2011 and 2013 and then to 47% in 2016. The growth of the...
2018: The Year Of Blockchain For Ad Industry?
Blockchain technology emerged in the advertising industry as sort of phenomenon in 2017. Companies like IBM and Microsoft are betting big on the technology that seems to be pumping new life into some of the more established players and retailers, such as Oracle and...
2018 Preview: ESPN, Verizon and others will lead streaming proliferation
Editor’s Note: This article is part of our 2018 Preview feature, which looks at the big topics facing the industry next year. Click here for the 2018 preview in wireless, click here for the 2018 preview in cable and video, and click here for the 2018 preview in the...
Which Media M&A Dance Partners Will Hook Up In 2018?
In a year defined by deals — Disney-Fox, Discovery-Scripps, Sinclair-Tribune and AT&T’s government-interrupted merger with Time Warner — the biggest question for the media and entertainment sector entering 2018 is: Who’s next? With six major movie studios...
2018 Preview: Cable infiltration into U.S. wireless market will ramp up
by Daniel Frankel In terms of converging with the U.S. wireless industry, cable had a pretty big year in 2017. Not only did Comcast launch its MVNO- and Wi-Fi-based service, Xfinity Mobile, but the product was a modest success, with Comcast reporting 200,000 customers...
Study: Consumers Spend 50+ Hours Per Week Using a ‘Screen’
Consumers spend more than 50 hours a week using a “screen” -- whether that’s a TV, a PC, tablet or smartphone, The Diffusion Group found in a new study that also factors in data from Nielsen. The firm also found that per-capita use of smartphones has grown to 8.6...