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YouTube traffic from outside the US
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Percentage of Americans who pay for cable TV
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Americans Who Get Online Wirelessly
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High Speed Cable Available to US Homes
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INDUSTRY NEWS
Only 39% Of Viewers Choose Live TV As Their Default Option – Study
EXCLUSIVE: The concept of channel surfing appears to be going out with the tide. Rather than flipping on live TVto see what’s on, viewers are increasingly defaulting to on-demand sources like SVODservices, according to a new study by HubEntertainment Research. In the...
Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study)
Netflix has established a substantial foothold in the American living room — especially among millennials. The subscription-video service is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as...
Amazon Prime has 100 million-plus Prime memberships — here’s how HBO, Netflix and Tinder compare
After years of waiting for Amazon to release an actual number, we finally learned yesterday that Amazon now has more than 100 million paid Prime members globally. That’s a nice, big, round number, but how does that number compare to those of other subscription...
Hollywood Is Embracing the 50- Plus Crowd, and Marketers Need to Take Note
Reboots target those outside the 18–49 audience Viewers over 50 are seeing more representation in Hollywood these days. Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots. The latest example is...
Streamer Things: Internet-Enabled TV Connected Devices Found in Nearly 60 Percent of U.S. TV Homes
It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand contentand virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can...
Vertical video has never been more popular. This is why.
And yet, since the introduction of the iPhone a decade ago, online videos have forced people to turn their phone 90 degrees to view horizontally. The motion even inspired the name and marketing for Verizon's go90, a video streaming app that launched in October 2015....