Vertical video has never been more popular. This is why.

Vertical video has never been more popular. This is why.

And yet, since the introduction of the iPhone a decade ago, online videos have forced people to turn their phone 90 degrees to view horizontally. The motion even inspired the name and marketing for Verizon’s go90, a video streaming app that launched in October...
Led By Korean Makers Smart TV Market Growing Rapidly

Led By Korean Makers Smart TV Market Growing Rapidly

Cho Jin-young According to market research firm IHS Markit on December 26, smart TVs are expected to account for more than 60% of the global TV market this year. The ratio increased from 13% to 35.3% between 2011 and 2013 and then to 47% in 2016. The growth of the...
2018: The Year Of Blockchain For Ad Industry?

2018: The Year Of Blockchain For Ad Industry?

Blockchain technology emerged in the advertising industry as sort of phenomenon in 2017. Companies like IBM and Microsoft are betting big on the technology that seems to be pumping new life into some of the more established players and retailers, such as Oracle and...
Which Media M&A Dance Partners Will Hook Up In 2018?

Which Media M&A Dance Partners Will Hook Up In 2018?

In a year defined by deals — Disney-Fox, Discovery-Scripps, Sinclair-Tribune and AT&T’s government-interrupted merger with Time Warner — the biggest question for the media and entertainment sector entering 2018 is: Who’s next? With six major movie studios...