YouTube traffic from outside the US
Percentage of Americans who pay for cable TV
Americans Who Get Online Wirelessly
High Speed Cable Available to US Homes
Reboots target those outside the 18–49 audience Viewers over 50 are seeing more representation in Hollywood these days. Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots. The latest example is...
It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand contentand virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can...
And yet, since the introduction of the iPhone a decade ago, online videos have forced people to turn their phone 90 degrees to view horizontally. The motion even inspired the name and marketing for Verizon's go90, a video streaming app that launched in October 2015....
Cho Jin-young According to market research firm IHS Markit on December 26, smart TVs are expected to account for more than 60% of the global TV market this year. The ratio increased from 13% to 35.3% between 2011 and 2013 and then to 47% in 2016. The growth of the...
Blockchain technology emerged in the advertising industry as sort of phenomenon in 2017. Companies like IBM and Microsoft are betting big on the technology that seems to be pumping new life into some of the more established players and retailers, such as Oracle and...
Editor’s Note: This article is part of our 2018 Preview feature, which looks at the big topics facing the industry next year. Click here for the 2018 preview in wireless, click here for the 2018 preview in cable and video, and click here for the 2018 preview in the...
It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.Clay Shirky
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertisingMark Zuckerberg
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.Pierre Omidyar
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